Key Research is able to accomplish rapid, accurate, statistically reliable opinion polling suited to a range of client requirements in any industry sector – measuring attitudes to current developments and events, political preferences, consumer opinions.

Polling is a positive element in the toolbox of the commercial manager or public administrator, enabling review of the strength of opinion and comparison over time to determine the stability of opinion.

We have immediate capability to conduct opinion polls by telephone, face-to-face or online methodologies. We are expert in the wording and contextual effects of questions as well as sampling and execution to provide meaningful results.

Key Research is the official polling agency for Herald on Sunday, New Zealand's third largest and fastest growing newspaper.


Contact us to discuss your requirements.

Click here to view previous poll for 28.08.2011
You may be aware of plans for a second crossing of the Auckland Harbour.
Q - If this crossing was to be tolled what toll would you be prepared to pay for a single crossing?

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