KEY RESEARCH Services

Sponsorship Return on Investment Analysis

Do you know if your sponsorships and events are generating a positive return for your business?

 

Key Research has developed a model to assist businesses understand the return on investment on their sponsorship portfolio. The model takes into account sponsorship and event awareness, perceptions and likelihood to purchase. This model is a new development for Key Research and we are very proud of it as we believe it will change the way businesses approach sponsorship.