Key Research Privacy Policy

Visiting our website

No information is being collected from you when you visit our website. No cookies or other information is transferred from our website to your computer.

Your visit to our website allows us to store your IP address and the names of the city and country from which you are accessing our website. We also store information that tells us how you found our website. The information is anonymous, because it does not include your name or e-mail address.

Participation in Market Research

As a market research agency we conduct research for our clients, often in the form of surveys. These surveys are conducted by telephone, by mail or over the internet. Information collected in such surveys is personal information, only if we know, or ask for, your name and contact details.

Privacy legislation and our Code of Practice

Your personal information is also protected by privacy legislation (Privacy Act 1993) and the Code of Practice of the Research Association New Zealand. Your personal information is also protected by the Unsolicited Electronic Messages Act 2007.

Our researchers are members of the New Zealand Market Research Society and must observe that body's code of practice, which is an international code of practice that is widely used around the world. 

Key provisions of the Code of Practice which protect the privacy of personal information are:


1.Your personal information is kept confidential. It is not released to our clients or to third parties, unless you have expressly given your permission for this to happen. 

2. If you have participated in a survey, you may at any time ask us to remove your responses and personal details from our file. 

3. Our reports to clients do not allow the clients to identify who has participated in the survey or what their responses were. While we may release the survey data to our clients, your name and identifying details are removed so that the information is anonymous.

4. Personal information is stored in our computer system as personal information only for as long as is necessary. When it is no longer required as personal information all identifying information is removed from the file.

5. When you participate in our research you may be re-contacted for quality control purposes, but you will not be contacted again and asked to participate in other surveys unless you have given your express permission for us to do so. However, your name or telephone number may be selected in a new independent sampling procedure. This is outside our control.

6. We may ask you to join our research panel. Participation in our research panel is entirely voluntary. If you agree to join, we will keep your personal information on file. However, you may at any time contact us and ask for your details to be removed.


Complaints procedure

If at any stage you wish to make a complaint about us or a member of our staff, please contact:

Key Research
Level 1, 247 Cameron Road

Tauranga, 3110
Phone: 07-575 6900