Established in 1993, Key Research is a leading research consultancy providing data-driven intelligence and customised research solutions for commercial and public sector organisations globally and in New Zealand and Australia.
We’re more than just numbers. We work closely with our clients to identify the key questions critical for unlocking business knowledge to improve their enterprise’s performance and profitability. Our proprietary research models and methods are tailored to each client’s needs, enabling access to insights and opportunities for adding value via decisive strategic action.
Adding maximum value through research is our core value.

Our Team

Our people are top research professionals with a wealth of experience nationally and internationally in market research and data analysis. Our work encompasses a diverse range of commercial businesses and public sector organisations, from local government to agribusiness. We are committed to giving our clients the critical research intelligence they need to meet their strategic goals.


Key Research Group is a collective comprised of three leading market research and call centre companies.

  • Key Research – Bay of Plenty, New Zealand
  • Pulse Business Solutions – Otago, New Zealand
  • Thinkfield – Western Australia

With an extensive talent-pool and audience catchment across Australia and New Zealand, we offer clients access to comprehensive data gathering and research intelligence opportunities across these regions and internationally.




Key Research is a member of the Research Association New Zealand (RANZ), which is the industry body for professional researchers and users of research insights. We adhere to the RANZ Code of Practice.
This code aligns with the Privacy Act 2020 and the ESOMAR International Code on Market, Opinion and Social Research, and Data Analytics. Its primary objectives are to set out ethical rules for researchers and enhance public confidence in market research.


Key Research commits to providing its clients useful and transparent information on the terms and conditions related to the provision of its services. Please download a copy from the link below.

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