KEY RESEARCH About Us

Research Methods

Customised research to meet your needs

Almost all market research can be broken out into two categories: quantitative and qualitative research. Quantitative research relies primarily on the collection and analysis of numerical information while qualitative research focuses on smaller samplings with a richer depth of data drawn from interviews, discussion groups etc.

We will guide you on which method will provide the best results for your needs.

We’ll use a variety of tools and research models to provide you with accurate actionable information:

  • Telephone Surveys
  • Discussion and Focus Groups
  • Online Surveys
  • In-depth Interviewing
  • Face to Face Interviewing
  • Self Completion Surveys
  • Mystery Shopper
  • Postal Surveys
  • Observations
  • Secondary Research