KEY RESEARCH Key Personnel

Michael Hooker

Managing Director

 

Michael Hooker brings both corporate and agency experience to Key Research. Michael has conducted many successful research projects in New Zealand and the United Kingdom specialising in the tourism, leisure and local government sectors.  

Michael brings in-depth statistical know-how and extensive experience in analysing a wide variety of data to uncover insight at a deep level to inform the strategy of organisations with substantial growth and development targets.

 

Key Research Ltd Managing Director 2001-present
NFO UK (London, now TNS Global)  Associate Director 1998-2000
Auckland City Council Marketing Research Manager 1997-1998
Enterprise Auckland Marketing Research Manager 1996-1997
Market Pulse Limited Quantitative Research Manager 1994-1996

 

Michael holds a Master of Social Science (University of Waikato). Email Michael@keyresearch.co.nz