KEY RESEARCH Services

Advertising Effectiveness

Key Research works closely with clients and advertising agencies wherever appropriate to evaluate the potential effectiveness of the advertising elements of the marketing mix, as well as reviewing outcomes after specific campaigns.

When the client has carefully defined the role of advertising in the marketing plan and set precise communication objectives for the advertising, there are specific points where we assist in pre-testing concepts and completed commercials or messages, validate the outcomes and provide the insights and information necessary for continuous improvement in advertising effectiveness.
The goal of advertising creative development and our support through advertising testing, is to identify the elements/ideas essential to advertising effectiveness, and then to make sure that those elements/ideas are able to be consistently communicated by all advertising executions.

Contact us to discuss your requirements.