KEY RESEARCH Services
Do you know the reputation of your brand and do you track its growth?
Brand monitoring is an essential task for any commercial or government enterprise and is a key part of reputation management. There are conversations happening about our brands with or without our consent, person to person, on the internet and through many different channels; these influence customer perceptions as much as any marketing programmes we engage in.
Key Research conducts continuous brand monitoring and customer satisfaction tracking programmes for a number of significant clients. We utilise our proprietary customer satisfaction and brand equity models (MOSTER and Metriquity, respectively) to identify and prioritise the most important attributes in the customer/supplier relationship. These programmes frequently include the development of KPI’s (key performance indicators) which are used to evaluate and reward the performance of executives and staff.
Contact us to discuss your requirements.